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This web site m87.com had the following on the web page, "The Pinnacle Of Personal Defense Firearms Training In Illinois." Our analyzers noticed that the webpage said " Small Classes With Much More Individual Training." The Website also said " Let Us Take You To The Next Level - And Our Next Level Range. Our Competitors Only Give You Illinois. We Give You Concealed Carry. G For Both Illinois and Florida, Which Is Accepted In 35 States. We Give You Twice The Bang For Your Buck Than Our Competitors. Telephone 630-658-0241 EVENING, WEEKDAY, and WEEKEND CLASSES AVAILABLE. Our first level of hand." The website's header had Concealed Carry as the most important optimized keyword. It is followed by Handgun, Illinois Conceal Carry, and Rape Prevention which isn't as highly ranked as Concealed Carry. The next words m87.com used was Women Conceal Carry. Handgun Training was included but will not be seen by web crawlers.